With every passing day, there are studies and surveys coming out and highlighting the crisis of mental and emotional health – the new pandemic that is emerging from the Covid-19 virus. The uncertainty, the anxiety, the recovery, and the frustration of being helpless is leading to disturbed sleeping pattern and mental turmoil. The solution to all this for now seems to be navigating to things that can bring happiness and solace in life.
There is a sharp upward trend seen in people investing in their mental, emotional, and physical wellbeing. The rapid growth, popularity, and introduction of brands focusing on fitness, beauty and skincare, vegan foods, mental health, meditation, and yoga brands is a testament to this change in consumer behaviour. As people aspire to lead happier, healthier, and more productive lives, we are witnessing a change revolution that’s transforming the way we live, work and relate to one another. The focus on health and wellness is at the forefront of this change for all to remain at our optimum.
Community Counselling & Group Healing
Brands and healthcare leaders are bringing in new approaches to wellness and alternative healing – through therapy, group counseling, group listening and more. Even government programs are being carried out at an accelerated pace, especially in the rural sectors at the community levels so as to ease out the pain that people witnessed in the second wave.